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CASE STUDY

Business Planning and Enhancing Business Operations
Key Highlights
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Client: Technical Assistance for Small Businesses in City of Boston
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Industry: Sports & Recreation
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Service: Business Planning, Facility Development, Community Engagement, Marketing Strategy
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Impact: Established a thriving paddle facility, increased awareness of the sport, and built sustainable revenue streams
The Challenge:
The client aimed to introduce paddle, a fast-growing sport, to the Boston community by developing a state-of-the-art facility. However, they faced key challenges:
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Raising Awareness: Padel was relatively unknown in the region.
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Securing Space: Finding a commercial location with zoning approvals was complex.
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Market Competition: Competing with established sports like tennis and pickleball.
Our Approach:
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Phase 1: Facility Development – Designed a 20,000–30,000 sq ft facility with 6–8 padel courts, a juice bar, a pro shop, and rentable office spaces to enhance customer experience and revenue potential.
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Phase 2: Community Engagement – Launched affordable youth programs, school partnerships, and family-friendly events to build awareness and local support.
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Phase 3: Corporate Outreach – Offered team-building events, wellness activities, and corporate leagues to attract business partnerships.
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Phase 4: Marketing Strategy – Implemented social media campaigns, free trials, and collaborations with schools and corporate offices to drive engagement.
Results:
Increased Awareness: Hosted regional tournaments and youth leagues, putting padel on the map in Boston.
Community Impact: Provided affordable sports opportunities for local youth and families, fostering stronger community ties.
Sustainable Revenue Streams: Diversified income through court rentals, memberships, office space leasing, and a pro shop.
Interested in Partnering?
Contact us today to see how we can help your business grow.

Business Planning and Enhancing Business Operations
Key Highlights
-
Client: Technical Assistance for Small Businesses in City of Boston
-
Industry: Sports & Recreation
-
Service: Business Planning, Facility Development, Community Engagement, Marketing Strategy
-
Impact: Established a thriving paddle facility, increased awareness of the sport, and built sustainable revenue streams
The Challenge:
The client aimed to introduce paddle, a fast-growing sport, to the Boston community by developing a state-of-the-art facility. However, they faced key challenges:
-
Raising Awareness: Padel was relatively unknown in the region.
-
Securing Space: Finding a commercial location with zoning approvals was complex.
-
Market Competition: Competing with established sports like tennis and pickleball.
Our Approach:
-
Phase 1: Facility Development – Designed a 20,000–30,000 sq ft facility with 6–8 padel courts, a juice bar, a pro shop, and rentable office spaces to enhance customer experience and revenue potential.
-
Phase 2: Community Engagement – Launched affordable youth programs, school partnerships, and family-friendly events to build awareness and local support.
-
Phase 3: Corporate Outreach – Offered team-building events, wellness activities, and corporate leagues to attract business partnerships.
-
Phase 4: Marketing Strategy – Implemented social media campaigns, free trials, and collaborations with schools and corporate offices to drive engagement.
Results:
Increased Awareness: Hosted regional tournaments and youth leagues, putting padel on the map in Boston.
Community Impact: Provided affordable sports opportunities for local youth and families, fostering stronger community ties.
Sustainable Revenue Streams: Diversified income through court rentals, memberships, office space leasing, and a pro shop.
Interested in Partnering?
Contact us today to see how we can help your business grow.
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