CASE STUDY

Key Highlights

Client: BizLaunch Arlington VA
Industry: Research & Consulting
Service: Website Development, Marketing Strategy, Proposal Optimization
Impact: Increased online visibility, improved client confidence, and streamlined proposal process

The Challenge:

The Client, a mid-sized research firm, aimed to enhance its online presence and streamline its client acquisition strategy. Their goal was to develop a website and marketing framework that effectively communicated their expertise, addressed client concerns, and positioned them as leaders in the research industry.

Key challenges included:

• Limited Online Presence – The firm relied primarily on word-of-mouth and personal relationships, with minimal digital engagement on LinkedIn or social media.

• Client Concerns – Potential clients were uncertain about the firm’s size, scalability, and ability to manage larger projects.

• Time-Consuming Proposal Process – The bidding and proposal process required significant time and resources, delaying project execution.

Our Approach:

Revby worked closely with the Client to develop a strategic, growth-focused solution addressing these challenges.

Phase 1: Website Development & Content Strategy

• Designed a clean, professional website with intuitive navigation and strategic messaging.

• Highlighted expertise through case studies, client testimonials, and success metrics.

• Added a dedicated "Capabilities Deck" to outline services, methodology, and project outcomes.

Phase 2: Marketing & Branding Enhancements

• Established a LinkedIn content calendar featuring weekly research insights and monthly case studies targeting key industries.

• Created a structured social media presence on Instagram and Facebook to secure brand credibility.

Phase 3: Streamlining Proposal & Bidding Process

• Developed bid templates with standardized pricing structures, timelines, and project milestones.

• Introduced contract-based milestones and structured payment terms to improve cash flow and efficiency.

Results:

• Enhanced Visibility – Increase in website traffic and higher engagement on LinkedIn within three months of launch.

• Improved Client Confidence – Comprehensive website content addressed client concerns about firm size and scalability.

• Efficient Operations – Reduction in proposal preparation time, allowing the team to focus more on client delivery.

Key Takeaways:

Revby’s strategic support enabled the Client to strengthen its digital presence, simplify operations, and confidently position itself as a trusted research partner. The firm is now well-equipped to attract new clients, address concerns, and deliver impactful results.