For years, Social Media is an essential ingredient in any marketing campaign, and your company’s presence on channels such as Facebook, YouTube, Instagram, Twitter, etc. is key to reach your target audience. Due to the Covid-19 pandemic, real-world relationships have shifted even more to the virtual world, making an effective Social Media strategy more relevant than ever.
The benefits of a strong Social Media presence as a small business are far-reaching:
It is inexpensive: With a solid digital marketing strategy, even as a small business, you can compete with any competitor regardless of size
It increases your brand awareness: Your Social Media presence makes it easy for people to spread the word about your products or services
It is fast: Using social media share buttons enable your message to be shared incredibly quickly
It boosts your visibility: You can target a local audience but also a national and international one
It helps you connect with customers: You can easily interact with your audience via comment and chat functions.
It tracks your traffic: You receive real-time results, such as the numbers of visitors to your site and its subscriber's increase
There are numerous tools available that help you automate and thus strengthen your Social Media presence, from scheduling posts ahead of time, managing content on multiple platforms, to providing comprehensive reports. Two social media management tools that are most recommended and utilized by Revby clients are Buffer and Hootsuite.
Buffer is a content publishing and analytics platform. It lets you publish and schedule content to Social Media and measures and reports on the performance of your content. Buffer supports Twitter, Facebook, LinkedIn, Instagram, and Pinterest.
Hootsuite offers more functionality, and besides Twitter, Facebook, LinkedIn, Instagram, and Pinterest, it also supports YouTube and WordPress. The additional features make Hootsuite more expensive than Buffer.
When you want to learn more about how these and other tools can help you automate your Social Media presence, reach out to Revby.co. Revby will help you identify the tool that will best suit your purposes and show you how to automate in other areas like operations and customer support.
About the Author
Kathrin Bauer-Kohout is a Leadership and Organizational Development professional with 12+ years of experience in diverse international environments. She has worked as a Management Consultant, Project Manager, and Chief of Staff for C-Suite executives in the healthcare industry. Find her on LinkedIn: Kathrin Bauer-Kohout | LinkedIn
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