A growth program for the businesses that make the Mission Trail special
Free hands-on support for local businesses building a clearer path to growth.
The Mission Trail is more than a corridor. It is a place of history, culture, hospitality, creativity, flavor, and community. The businesses along it help shape how people experience it every day.
The SBA Technical Assistance Training Program For Micro and Small Businesses Along the Mission Trail is a FREE hands-on program designed to help micro and small businesses strengthen visibility, attract more customers, improve conversion, and build a clearer path to growth.
Built for locally owned businesses. Delivered in English and Spanish. Designed for real-world implementation.
This program is FREE , sponsored by
A practical program
for real business challenges
Businesses need support that responds to what is happening in their business right now. For many businesses along the Mission Trail, the challenge is not the quality of what they offer. The bigger challenge is visibility, discoverability, demand, customer conversion, and knowing what to improve first.
This program was designed to address those gaps through a combination of:
Shared learning
1-on-1 support
Practical tools
Personalized guidance
This is not just a training program. It is a structured opportunity to work on your business with support that is relevant and grounded in action.
Who is this program for?
This program is designed for micro and small businesses located along the Mission Trail corridor in El Paso County, including:
Food & Beverage
cafés, restaurants, breweries, and wineries
Food businesses
Farmers market vendors and specialty food businesses
Cultural venues
Galleries, museums, theaters, and cultural businesses
Service businesses
Gift shops and service-based businesses
Local businesses
...and other locally owned businesses that drives the economy in the area
Program Details
Participating businesses will receive a structured technical assistance experience that combines shared learning with individualized support.
Date: May 14, 2026
Time:
9:00am (Español)
1:00pm (English)
Location:
Chayo Apodaca Community Center
341 N Moon Rd
Socorro, TX 79927
Workshop 1: Get Found. Digital Tools for Small Business Owners
This workshop is designed to help business owners improve how customers find and engage with their businesses online.
Participants will explore the digital tools that shape visibility and first impressions, including:
- Google Business Profile
- maps and online listings
- websites
- social media
- online reviews
- basic customer communication tools
Through guided discussion and practical examples, business owners will identify gaps in their digital presence and clarify which tools matter most for their current stage, capacity, and goals.
This workshop lays the groundwork for stronger marketing, better customer access, and future growth by helping businesses build a clear, practical digital foundation before investing more time or money in more advanced strategies.
Dates TBD
Zoom / videoconference
1-on-1 Coaching and Consulting
After the workshop, participating businesses will receive individualized technical assistance tailored to where they are.
Sessions may focus on areas such as:
- digital presence
- marketing and visibility
- pricing
- operations
- customer growth and conversion
- business planning
- readiness for future funding opportunities
This support is tailored to each business's specific needs, ensuring guidance is relevant, practical, and aligned with real priorities.
The goal is to help businesses move from learning to implementation while building stronger decision-making, healthier growth, and better readiness for the future.
Date TBD
Time TBD
Location TBD
Workshop 2: Planning for Growth
This workshop is designed to help business owners understand how their businesses can grow and which growth strategies fit their current stage.
Participants will explore common constraints that can limit growth, such as:
- Demand
- Capacity
- Cash flow
- Unclear priorities
- Operational bottlenecks
Through guided discussion and real-world examples, business owners will identify where their business may be getting stuck and clarify what healthy growth looks like for them.
This workshop helps participants think through the right direction before investing more time, money, or energy, and lays the groundwork for future planning, financial modeling, and funding readiness.
You will also gain access to useful materials related to funding, regulations, growth, and business readiness, and have opportunities to learn alongside other business owners and strengthen the Mission Trail business community.
What businesses will leave with
By the end of the program, participating businesses may leave with:
Improved digital discoverability
Stronger customer-facing information and first impressions
More visibility across Google, maps, websites, social media, and reviews
Clearer growth direction based on current demand, capacity, and financial realities
One or more practical improvements related to pricing, customer conversion, operations, or planning
Stronger readiness for grants, incentives, or future funding opportunities
Small businesses along the Mission Trail already hold tremendous value. You created experiences, preserve culture, welcome visitors, and contribute to the identity of the corridor.
But even strong businesses can struggle. This program is designed to help business owners strengthen what is already working, improve what may be getting in the way, and move forward with more clarity, confidence, and support.
When Mission Trail businesses grow stronger, the corridor grows stronger too.
Program sponsored by the City of El Paso, Community and Economic Development and made possible through Community Development Block Grant (CDBG) funding.
Consulting services provided by Revby LLC, a small business consulting firm.