Business planning

Key Highlights

• Client Description: The business is an Atlanta-based barbershop concept offering grooming services, haircare products, and a community-focused engagement.
• Industry: Personal services
• Program: City of Atlanta
• Economic Development Outcomes: Equipped an early-stage business with a comprehensive, actionable business plan that aims to improve resilience, support local job creation, and strengthen the grooming industry's ecosystem in Midtown Atlanta.

The Challenge

The client sought to develop a business plan that would guide the launch and long-term sustainability of the barbershop. As part of this plan, the client required clear strategies for operations, financial projections, and market positioning, while also planning for resilience, continuity, and succession. The challenge was to move from an aspirational vision to a practical, evidence-based roadmap that could guide investment, operations, and growth.

Services Sought: Business Planning, Financial Modeling, Business Resilience & Continuity Strategy

What We Delivered

• Business plan: Including market research (national, local demand, and competitive landscape), operations model, marketing plan, and financial projections.
• Financial projections: Pro forma income statement, cash flow, and balance sheet, with assumptions based on diverse revenue streams (services, booth rentals, memberships, products, and contracting).
• Business resilience & continuity toolkit: Risk matrix, resilience assessment, and continuity planning templates to prepare for disruptions such as pandemics, natural disasters, and staffing shortages.
• Succession Planning Guidance: Practical steps for both short- and long-term succession, including criteria for potential successors, mentoring strategies, transition planning, and legal/financial considerations.
• Pitch Deck & Summary Materials: A condensed presentation version of the business plan for partners, funders, and community stakeholders.

Client impact

These deliverables provided the client with a strong foundation to scale:

• Gained clarity and confidence to move from vision to actionable business strategy.
• Positioned to launch with a roadmap for financial sustainability and growth.
• Equipped with practical tools to manage risks and ensure continuity.
• Strengthened ability to secure partners, investors, and community support.
• Prepared to grow as both a premium grooming destination and a community anchor in Midtown Atlanta. Shape

Economic Development Outcomes

• Business-Level Impact: The client is positioned to scale with clear operational, financial, and risk management strategies, setting a strong foundation for and focus on profitability and sustainability.
• Community & Ecosystem Impact: The business model includes local job creation (barbers, booth renters, contractors), new consumer products, and community initiatives/events that support veterans, first responders, and mental health awareness.
• Revby's Role in Economic Growth:Revby's comprehensive planning support transformed an aspirational vision into a practical roadmap, strengthening Atlanta's small business ecosystem and ensuring continuity in the personal services sector.