Business Planning and Enhancing Business Operations

Key Highlights

• Client: Technical Assistance for Small Businesses in the City of Boston
• Industry: Sports & Recreation
• Services: Business Planning, Facility Development, Community Engagement, Marketing

The Challenge

The client aimed to introduce paddle, a fast-growing sport, to the Boston community by developing a state-of-the-art facility. However, they faced key challenges:

• Raising awareness: Padel was relatively unknown in the region
• Securing space: Finding a commercial location with zoning approvals was complex
• Market competition: Competing with established sports like tennis and pickleball

Our approach

• Phase 1: Facility Development
  Designed a 20,000–30,000 sq ft facility with 6–8 padel courts, a juice bar, a pro shop, and rentable office spaces to enhance customer experience and revenue potential.
• Phase 2: Community Engagement
  Launched affordable youth programs, school partnerships, and family-friendly events to build awareness and local support.
• Phase 3: Corporate Outreach
  Offered team-building events, wellness activities, and corporate leagues to attract business partnerships.
• Phase 4: Marketing Strategy
  Implemented social media campaigns, free trials, and collaborations with schools and corporate offices to drive engagement.

Results

• Increased awareness: Hosted regional tournaments and youth leagues, putting padel on the map in Boston.
• Community Impact: Provided affordable sports opportunities for local youth and families, fostering stronger community ties.
• Sustainable Revenue Streams: Diversified income through court rentals, memberships, office space leasing, and a pro shop.