People management

Key Highlights

• Client Description: The owner owns a residential plumbing company based in Atlanta, GA, employing a small team of 1-10 people. The business faced challenges in hiring skilled plumbers to support its growth.
• Industry: Personal services
• Business stage: Established small business
• Program: Invest Atlanta
• Economic Development Outcomes: Supported local workforce development through creating new job opportunities in Atlanta. Improved employer branding helps attract skilled trade professionals, indirectly strengthening the plumbing service ecosystem.

The Challenge

Despite numerous job postings, the owner faced significant difficulties attracting qualified plumbers. Existing job descriptions were generic, lacked clear cultural messaging, and did not differentiate the company as an employer of choice. The absence of a structured employer branding strategy and limited social media engagement further hindered recruitment efforts.

Services Sought: Talent Acquisition Strategy, Employer Branding Marketing Plan, Social Media Audit & Recommendations

What We Delivered

• Revamped Job Posting Template: Customized job descriptions that reflect company culture and resonate with the ideal candidate persona
• Employer Branding Strategy: Developed a targeted plan to highlight Heads Plumbing’s work environment and attract top-tier talent.
• Recruitment Channel Optimization: Identified and leveraged the most effective platforms for reaching qualified candidates.
• Social Media Content Strategy: Recommended Instagram-focused content to showcase company culture and improve candidate engagement

Client impact

• Strengthened workforce capacity through 3 new hires within one month of implementing the new job postings and marketing strategy, enabling the business to meet increased service demand and expand operations.
• Strengthened employer branding and company culture communication.
• Enhanced effectiveness of job postings and recruitment outreach

Economic Development Outcomes

• Community & Ecosystem Impact: Created new job opportunities in Atlanta, supporting local workforce development. Improved employer branding helps attract skilled trade professionals, indirectly strengthening the plumbing service ecosystem.