Web design & Ecommerce

Key Highlights

• Client Description: Client Description: The business, a local food market and deli in Boston, required an upgrade and modernization of its online presence, with the goal of streamlining digital sales and operations.
• Industry: Food & Beverage
• Business stage: Established small business
• Program: City of Boston
• Economic Development Outcomes: Strengthened a local small business by improving digital visibility, increasing possibility of catering sales, and reducing reliance on third-party delivery platforms.Shape

The Challenge

The client's existing site lacked functionality, making it difficult to manage menus, highlight catering, and connect with customers digitally. Therefore, the client needed a user-friendly, modern website that would both reflect its updated brand identity and would make online ordering easier for customers. The client also wanted better control over digital assets, a more efficient way to manage online and in-store sales, and the ability to promote catering services effectively.

Services Sought: Website Design, E-Commerce and POS Integration, Digital Content Development

What We Delivered

Revby's work focused on building a modern digital presence and streamlining operations through:

• Responsive Website Design: Built a mobile-friendly, SEO-optimized WordPress site with streamlined navigation and ordering.
• POS Integration: Integrated Clover POS for real-time menu updates, secure payments, and streamlined order tracking.
• Catering Functionality: Designed a visually appealing catering menu, created editable templates, and produced print-ready promotional materials.
• Content & Branding: Developed custom website content and branding assets to highlight the business's unique story and offerings.
• Print-on-Demand Implementation: Set up a PoD system for branded merchandise, reducing inventory costs and waste

Client impact

The new website and digital tools directly improved both day-to-day operations and long-term growth potential:

• A 30% increase in website traffic brought more customers through the digital door, giving the business greater visibility in a competitive food market.
• Faster, easier online ordering made life easier for customers and reduced friction for staff, cutting down on errors and saving time.
• Dedicated catering functionality gave the business a new revenue channel and a stronger way to market large orders.
• Professional branding and marketing materials reinforced the brand reputation as a trusted neighborhood establishment.
• Print-on-demand solutions lowered overhead costs, giving the client confidence to expand branded merchandise without worrying about excess inventory.

Economic Development Outcomes

• Business-Level Impact: The business gained modern digital tools and branding that improved profitability and operations, and potentially expanded catering revenue.
• Community & Ecosystem Impact: By strengthening its digital presence, the business sustained its role as a local anchor, offering convenient online ordering, expanding catering services, and preserving customer loyalty.
• Revby's Role in Economic Growth: Revby's web development, e-commerce integration, and branding services helped a local business remain competitive while reducing costs and creating new opportunities to scale.